Maldives participates at the Sichuan International Travel EXPO 2016

3 years ago on September 23, 2016

The Maldives Marketing and Public Relations Corporation (MMPRC) along with top industry professionals worldwide are taking part at the Sichuan International Travel EXPO (SCITE) in the Emeishan City of Leshan in Sichuan Province from 23rd September to 28th September 2016. This year buyers and sellers from 45 different countries are scheduled to appear at the Expo.

The expo which kicked off today targets on featuring the highest level, larger scale and variety of travel products of different ranges from various countries or regions.

During the SCITE expo, this year the EMEI Global Summit and the Asian Pacific Tour Operator Seminar will take place on the first day. From the 23rd to 24th September will be B2B where Buyers and Sellers will be conducting business meetings whereas starting from the 25th to 28th September the fair will be opened to general public.

To diversify and raise number of participating countries as exhibitors in SCITE, Maldives was invited to take part in this 3 rd Edition of SCITE. Eminently, Maldives is already a popular beach destination among Chinese travellers. By exhibiting in SCITE the destination can reach new potential travellers and raise awareness about the destination and in this specific, vivid and interactive approach to the market will provide Maldives with a major platform to boost visitors to the destination. Hence this expo is a great platform to showcase the products and services offered in Maldives and to conduct one on one meeting with top buyers from both domestic and international sectors.

As the Chinese Market remains the number one source market for the Maldivian tourism industry. By July 2016 a total of 194,220 Chinese tourists has spent their holidays in the Maldives. To ensure a steadier flow of tourist from the market more marketing and promotional efforts need to be carried out. Hence this expo is a great platform to showcase the products and services offered in Maldives and to conduct one on one meeting with top buyers from both domestic and international sectors.

Participation in the 3rd SCITE will ensure destination awareness to a new potential region in China. After a successful event, more Chinese travellers could be attracted to the destination.

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