The Maldives Marketing and Public Relations Corporation together with Ministry of Tourism endures the Visit Maldives Year 2016 campaign proudly by celebrating the Chinese New Year on today, 8th February 2016 in Maafushi. Chinese New Year is an important Chinese festival celebrated at the turn of the traditional lunisolar Chinese calendar. It is also known as the Spring Festival, the literal translation of the modern Chinese name.
Since Chinese market is now the largest market to the Maldives in terms of arrivals, it is very important to keep up this continuous growth. Consequently organizing a targeted event to the Chinese market would greatly help to attract a large number of guests from the Chinese market for such events and festivals in the future.
The event is organized jointly with the Guesthouse Association of Maldives (GAM) and MMPRC to bring out the festival organized, Chief Guest of the function is Chinese Ambassador to Maldives Mr. Wang Fukang along with the officials attending the ceremony from MMPRC and Ministry of Tourism, as well as a number of major industry stakeholders.
Making the most of this event, the gala dinner at night is open for all tourists in Maafushi with Chinese cuisines, Chinese performances and Maldivian cultural performance such as Boduberu and cultural dances. Tickets for the Gala Dinner can be purchased from MMPRC, Maafushi, Hotel Jen, and Maldivian Holidays. As part of the event, a raffle draw will take place with exciting prices.
The Visit Maldives Year 2016 will be a yearlong campaign to boost the number of visitors and tourism receipts of the country. Chinese market holds almost 30% of the market share to Maldives helping to achieve the target arrivals for 2016.