Maldives won the first prize for the Reader’s Choice Dreaming Area award and the second prize for Reader’s Choice Best Diving Area, Overseas award at the Dive and Travel Awards 2016 which took place at the Marine Dive Fair 2016. The Maldives Embassy in Tokyo, Japan, joined this opening ceremony representing Maldives at the Marine Dive Fair 2016.
Marine Dive fair is an annual scuba diving and beach resorts fair that takes place in Tokyo Japan, targeted towards the consumers and trade in Japan and Asia. This year marks the 24th edition of this annual event and went off successfully.
The Japanese market was once among the top 5 markets in terms of arrivals to Maldives. While the market has dropped over the year, they still remain among the top 10 markets and show potential for growth. The Japanese enjoy their travel to tropical destination and is a huge market for the dive segment of the destination. This gives Maldives an advantage over other destination as Maldives offers free visa on entry and easy connections between Japan and Maldives.
Maldives embassy in Japan represented Maldives at Marine Dive Fair this year, Maldives presence was well covered at the event. Through right promotion and exposure at this event, expect a positive growth with increasing arrivals from the Japanese market once again.