Maldives is currently being represented in FESPO held in Zurich, Switzerland from 28 – 31 January 2015. Maldives Marketing & PR Corporation together (MMPRC) together with Reethi Beach Resort, Crown & Champa Resorts, Loama Resort Maldives and JA Maldives Pvt. Ltd., will be promoting the destination in the 4 day event. Moreover, Visit Maldives Year (VMY) 2016 will also be promoted at the Maldives stand.
The theme of the FESPO is “Ship Ahoy” dedicated to boat trips. FESPO is the largest holiday and travel fair in Switzerland and is increasingly becoming a key indicator for the tourism sector; it is an excellent platform and offers its visitors information for holidays and travel. The event is known to attract huge number of visitors from Switzerland and German speaking countries. FESPO 2015 attracted over 62,000 visitors including trade, media and consumers.
Switzerland is an important market to the Maldives; it is among the top 10 countries in terms of arrival to the Maldives. In 2015, 31,923 tourist arrivals were recorded from Switzerland. 2015 noted an increase of 1.4% in arrivals compared to 2014. Switzerland accounts for 2.6% of the total market share in 2015.